Updated: Apr 5
Advantages of Advertising :
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.
This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages :
#1. Introduction a New Product in the Market:
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.
#2. Expansion of the Market:
It enables the manufacturer to expand his market.
It helps in exploring new markets for the product and retaining the existing markets.
It plays a sheet anchor role in widening the marketing for the manufacturer's products even by conveying the customers living at the far flung and remote areas.
#3. Increased Sales:
Advertisement facilitates mass production to goods and increases the volume of sales.
In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.
#4. Fights Competition:
Advertising is greatly helpful in meeting the forces of competition prevalent in the market.
Continuous advertising is is very essential in order to save the product in clutches of the competitors. "Humour advertising" is very recent term in terms of outshining your competition.
For example, this image creates a very positive impact in heads of the customers with a sense of humour.
#5. Enhances Good-Will:
Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people.
Repeated advertising and better quality of the products brings more reputation the manufacturer and enhances goodwill for the concern.
#6. Educates the Consumers:
Advertising is educational and dynamic in nature.
It familiarises the customers with the new products and their diverse uses and also educates them about the new projects or, new uses of existing projects.
#7. Elimination of Middlemen:
It aims at establishing a direct link between the manufacturer and the consumer, by eliminating the marketing intermediaries.
This increases the profits of the manufacturer and the consumer gets the products at lower prices.
#8. Better Quality Products:
Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers.
The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.
#9. Supports the Salesmanship:
Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells.
The selling efforts of a salesman are greatly supplemented for advertising.
It has been rightly pointed out that "selling and advertising are cup and saucers, hook and eye, or key and lockwards."
#10. More Employment Opportunities:
Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.
#11. Reduction in the Prices of Newspapers and Magazines Etc:
Advertising is immensely helpful in reducing the cost of the newspaper and magazines etc.
The cost of bringing out a newspaper is largely met by the advertisements published therein.
#12. Higher Standard of Living:
The experience of advanced nations shows that advertising is greatly responsible for raising the living standard of people.
"Advertising nourishes the consuming power of men and
creates wants for better standard of living."
~ Winston Churchil
By bringing to the knowledge of the consumers different variety and better quality of products, it has helped a lot in increasing the standard of living in a developing economy like India.
Hope you now have a overall view of What is advertising ? and, Why is it necessary ?
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